Summer is the peak season for refreshing beverages. Water, juices, sodas, energy drinks, and isotonic drinks all see a sharp increase in sales during the warmer months.
With rising demand comes increased competition, and visibility in-store becomes critical. The right display stand doesn’t just attract attention — it drives sales and reinforces brand identity.
At Manufacturas Metalúrgicas RSL, we have extensive experience designing and manufacturing metal display stands for beverage campaigns, especially those requiring high durability and strong visual appeal. We partner with leading brands to deliver custom-made solutions that work under the most demanding retail conditions.
TOTEM DISPLAYS FOR LARGE BOTTLES: MAXIMUM EXPOSURE
Totem-style displays are ideal for promoting family-size formats like 1.5L or 2L bottles. Their vertical structure allows for a large number of units to be presented in a small footprint, making them perfect for promotional islands, aisle ends, or entry points in supermarkets.
These displays allow all product varieties to be presented in one single place, streamlining the buying process and encouraging impulse purchases. Combined with promotional offers such as multi-pack discounts, they also help to increase basket size and perceived value.
A well-designed totem — branded, structured, and accessible — can catch the shopper’s eye before they reach the aisle, giving the brand a competitive edge.
CHILLED CAN DISPLAYS: READY-TO-GO REFRESHMENT
Cans are still a top choice for on-the-go consumption: compact, individual, and always fizzy. For these products, metal display stands integrated with refrigeration or placed alongside fridges are among the most effective summer strategies.
At RSL, we create self-service can displays that are neat, easy to refill, and space-efficient. They're ideal for convenience stores, service stations, or urban supermarkets. And by offering the entire stand as a promotional pack — with one or two free cans — they double as eye-catching packaging for take-home use.
COUNTERTOP DISPLAYS: LAST-METRE SALES DRIVERS
Energy drinks and other specialty refreshments may not sell in volume, but they rely heavily on visibility and strategic placement. Compact countertop displays are ideal for checkout areas, counters or near refrigerated shelves, where impulse buying peaks.
Their portability and custom design make them perfect for highlighting single units and premium products. They also act as efficient restocking stations for cold drinks, ensuring there’s always a chilled can available for the customer.
Perfect for small retail, seasonal promotions, or high-traffic zones, these displays maximise brand exposure at the key moment of decision.
FUNCTIONALITY MEETS VISUAL IMPACT
Investing in the right beverage display stand means securing consistent, high-impact presence during summer campaigns. Whether launching a new product, driving seasonal promotions or increasing brand visibility, the display stand becomes a direct sales and branding tool.
At RSL, we design fully customised displays using metal combined with wood, acrylic or printed visuals. The result: durable, modular, and visually powerful display solutions, tailored to the specific needs of each retail environment.
From concept to production, we work hand-in-hand with our clients to ensure each stand not only looks great, but performs commercially.
THIS SUMMER, MAKE YOUR BEVERAGE BRAND STAND OUT — AND SELL MORE
Summer is your moment to shine in-store. At Manufacturas Metalúrgicas RSL, we help brands create metal display stands that attract, convert and endure.
Contact us today and let’s develop a custom stand that elevates your beverage campaign this summer — and beyond.
With rising demand comes increased competition, and visibility in-store becomes critical. The right display stand doesn’t just attract attention — it drives sales and reinforces brand identity.
At Manufacturas Metalúrgicas RSL, we have extensive experience designing and manufacturing metal display stands for beverage campaigns, especially those requiring high durability and strong visual appeal. We partner with leading brands to deliver custom-made solutions that work under the most demanding retail conditions.
TOTEM DISPLAYS FOR LARGE BOTTLES: MAXIMUM EXPOSURE
Totem-style displays are ideal for promoting family-size formats like 1.5L or 2L bottles. Their vertical structure allows for a large number of units to be presented in a small footprint, making them perfect for promotional islands, aisle ends, or entry points in supermarkets.
These displays allow all product varieties to be presented in one single place, streamlining the buying process and encouraging impulse purchases. Combined with promotional offers such as multi-pack discounts, they also help to increase basket size and perceived value.
A well-designed totem — branded, structured, and accessible — can catch the shopper’s eye before they reach the aisle, giving the brand a competitive edge.
CHILLED CAN DISPLAYS: READY-TO-GO REFRESHMENT
Cans are still a top choice for on-the-go consumption: compact, individual, and always fizzy. For these products, metal display stands integrated with refrigeration or placed alongside fridges are among the most effective summer strategies.
At RSL, we create self-service can displays that are neat, easy to refill, and space-efficient. They're ideal for convenience stores, service stations, or urban supermarkets. And by offering the entire stand as a promotional pack — with one or two free cans — they double as eye-catching packaging for take-home use.
COUNTERTOP DISPLAYS: LAST-METRE SALES DRIVERS
Energy drinks and other specialty refreshments may not sell in volume, but they rely heavily on visibility and strategic placement. Compact countertop displays are ideal for checkout areas, counters or near refrigerated shelves, where impulse buying peaks.
Their portability and custom design make them perfect for highlighting single units and premium products. They also act as efficient restocking stations for cold drinks, ensuring there’s always a chilled can available for the customer.
Perfect for small retail, seasonal promotions, or high-traffic zones, these displays maximise brand exposure at the key moment of decision.
FUNCTIONALITY MEETS VISUAL IMPACT
Investing in the right beverage display stand means securing consistent, high-impact presence during summer campaigns. Whether launching a new product, driving seasonal promotions or increasing brand visibility, the display stand becomes a direct sales and branding tool.
At RSL, we design fully customised displays using metal combined with wood, acrylic or printed visuals. The result: durable, modular, and visually powerful display solutions, tailored to the specific needs of each retail environment.
From concept to production, we work hand-in-hand with our clients to ensure each stand not only looks great, but performs commercially.
THIS SUMMER, MAKE YOUR BEVERAGE BRAND STAND OUT — AND SELL MORE
Summer is your moment to shine in-store. At Manufacturas Metalúrgicas RSL, we help brands create metal display stands that attract, convert and endure.
Contact us today and let’s develop a custom stand that elevates your beverage campaign this summer — and beyond.
