The time has come to consume with more awareness. The United Nations has already set a clear challenge for 2030: "Substantially reduce waste generation through prevention, reduction, recycling and re...
Having a good linear positioning is not always possible, because sometimes the product goes unnoticed by consumers. It is where it is necessary to design a strategy for the product to stand out on th...
More than 100 years ago modern marketing began to take its first steps. In that time, culture, companies, commerce, society as a whole, have changed radically. And with them, so has the same marketin...
The retail sector faces new challenges in 2023, with the digitization of purchasing processes being one of the protagonists. In a recent study carried out by the financial technology platform Ayden, ...
Companies use different strategies to improve their relationship with customers, attract potential customers and increase sales of their products. Merchandising is one of those strategies that give g...
55% of chief marketing officers (CMOs) have confirmed that they have finished this year better than expected, although they will approach 2023 with caution. This is confirmed by Wave 33 of the Index ...
Black Friday is just over and we have just around the corner the strongest commercial campaign of the year, the Christmas period. All the manufacturers and brands have been doing the maximum for week...
Possibly Black Friday, behind the Christmas period, is one of the most powerful commercial dates of the year and in which both manufacturers, distributors and businesses spend a lot of effort. This a...
Compared to the first half of 2021, sales are 25.8% higher and foot traffic is 20.4% higher. The sector of shopping centers and parks in Spain confirms its recovery. In the first half of 2022, the sa...
In a previous article we showed you which are the fundamental strategies in Retail Marketing, so necessary in the current hyper-competitive era and we left the results measurement phase in the air, v...
Marketing strategies at the point of sale make it possible to encourage purchases and increase the value of the average basket. Retail marketing represents that set of actions and strategies carried ...
If there is an element of furniture that, together with the display stand, is the protagonist in a commercial area, it is the counter. Certainly the use of this element predates the exhibitor and, li...
