In an increasingly competitive market full of visual stimuli, grabbing the customer’s attention at the point of sale has become a true strategic discipline. Far from being just a product holder, th...
The retail sector is facing a crossroads. Is technological innovation an attractive option or an imperative necessity? In today's competitive environment, driven by an increasingly digital and dem...
In the world of retail, displays play a crucial role in influencing consumer purchasing behavior, which is why manufacturers understand the importance of this powerful marketing tool to market the...
Improving product turnover at the point of sale is crucial to keeping the assortment updated, increasing sales and maintaining optimized stock management in the warehouse. 1. DATA ANALYSIS Before ...
The report titled "Spanish Generation Z and Fashion in a 'physital' world", prepared by Mazinn and Zetalab Global, demystifies misconceptions and misconceptions about fashion consumption among you...
We live in the era of Big Data, a stage where data is essential to generate a correct strategy. Display stands are the great ally as a physical element of attraction in any commercial surface, bei...
Sales in the high consumption sector in Spain have registered lower growth with an increase of 3.1% in January compared to the same month of the previous year. In contrast, the average price has i...
In the new report D/A Retail Tech Technologies at the point of sale, the evolution of store entrances and the profile of the new hybrid buyer is analyzed. INCREASE IN BUYERS IN PHYSICAL STORES Acc...
In the era of hyper-competition in which we are immersed in the retail sector, taking the business to another level is essential to face the challenges of the moment and the future. Taking the bus...
At this time when retailers are immersed in the current Christmas campaign, Accenture's Annual Christmas Shopping Survey does not provide very encouraging data as factors such as inflation, high i...
The world of commerce has undergone a constant transformation over the years. The way products are presented and displayed in stores has evolved significantly, leaving behind a series of displays ...
In previous articles we have already mentioned the importance for companies of having an adequate POS communication strategy and using exhibitors as a great sales channeling tool. We would highlig...
