En muchas promociones, los productos pasan desapercibidos debido a que no se lanza una oferta interesante que genere valor al cliente en el punto de venta. Un mensaje impactante y una oferta interes...
Having an adequate promotional policy in your marketing plan is essential. It is customary to associate promotions with offers or balances and nothing could be further from the truth since its dimens...
SOBRE LA CONEXIÓN EMOCIONAL EN MARKETING Llamamos “emotional branding¨ o “marketing emocional” al proceso de formar una relación entre un consumidor y un producto apelando a sus emociones. Para ello,...
La distribución de un establecimiento, sus lineales, productos, iluminación, música ambiental, colores…, nada es al azar y todo está calculado y pensado para que el cliente se sienta tan cómodo y aco...
Advertising at the point of sale is that advertising that tries to influence the establishment itself. Known as PLV (advertising in the place of sale), it is an indispensable marketing tool that bri...
There are multiple factors that determine the purchase of a product by the consumer when it is exposed on a shelf of the commercial surface. This product exponentially increases its sales with respec...
The world of printing there are countless inks such as aqueous, solvent, eco-solvent, latex… And among them are high-tech thermochromatic or thermochromic inks. We can increasingly see this new ad...
In another article on our news blog introduced you to a great alternative to boosting the performance of a point-of-sale display: Interactive display stands. These exhibitors incorporate technologica...
Point-of-sale is key to a successful business. Digital marketing is a fundamental tool today in any business and undoubtedly offers great advantages and benefits; however, traditional marketing, the ...
La publicidad en el punto de venta es uno de los medios fundamentales a incidir en cualquier estrategia comercial ya que posiciona a la marca mejorando su imagen y aumenta la comunicación e interacci...
En el campo del marketing se tienen muy presente conceptos como público objetivo, estrategias, redes sociales, páginas web y otras muchas cosas que se van incorporando pero… ¿Qué es lo que sucede con...
Advertising totems are possibly the most common and used type of exhibitor as they offer great advantages to any business that uses them. It's goal, like other exhibitors, is to attract the consumer...
