We live in the era of Big Data, a stage where data is essential to generate a correct strategy. Display stands are the great ally as a physical element of attraction in any commercial surface, bei...
Sales in the high consumption sector in Spain have registered lower growth with an increase of 3.1% in January compared to the same month of the previous year. In contrast, the average price has i...
In the new report D/A Retail Tech Technologies at the point of sale, the evolution of store entrances and the profile of the new hybrid buyer is analyzed. INCREASE IN BUYERS IN PHYSICAL STORES Acc...
In the era of hyper-competition in which we are immersed in the retail sector, taking the business to another level is essential to face the challenges of the moment and the future. Taking the bus...
At this time when retailers are immersed in the current Christmas campaign, Accenture's Annual Christmas Shopping Survey does not provide very encouraging data as factors such as inflation, high i...
The world of commerce has undergone a constant transformation over the years. The way products are presented and displayed in stores has evolved significantly, leaving behind a series of displays ...
In previous articles we have already mentioned the importance for companies of having an adequate POS communication strategy and using exhibitors as a great sales channeling tool. We would highlig...
Visual merchandising aims to know your consumer, encourage purchase and increase profitability. “I see it, I want it and I buy it, even if I don't need it” This widespread behavior, and raise your...
The most recent study on the purchasing habits of Spanish consumers prepared by the web and mobile platform Tiendeo, a ShopFully group company, gathers the data of more than 7 million users in Spa...
We are a Marketing Department, or a person in charge of Marketing, and when facing the market we have to face, and choose, how to do it. From the point of view of the approach in which companies r...
Have the product in the right place, at the right time and in the right amount. This is one of the main concerns of retailers. The entire sector is clear that controlling it is essential to avoid p...
Retail is in full transformation. And in this process there are different keys that help advance on the path to change. According to an Accenture study, there are six change imperatives, in the ca...