Black Friday is just over and we have just around the corner the strongest commercial campaign of the year, the Christmas period. All the manufacturers and brands have been doing the maximum for week...
Possibly Black Friday, behind the Christmas period, is one of the most powerful commercial dates of the year and in which both manufacturers, distributors and businesses spend a lot of effort. This a...
Compared to the first half of 2021, sales are 25.8% higher and foot traffic is 20.4% higher. The sector of shopping centers and parks in Spain confirms its recovery. In the first half of 2022, the sa...
In a previous article we showed you which are the fundamental strategies in Retail Marketing, so necessary in the current hyper-competitive era and we left the results measurement phase in the air, v...
Marketing strategies at the point of sale make it possible to encourage purchases and increase the value of the average basket. Retail marketing represents that set of actions and strategies carried ...
If there is an element of furniture that, together with the display stand, is the protagonist in a commercial area, it is the counter. Certainly the use of this element predates the exhibitor and, li...
In many promotions, there are unseeds products because an interesting offer is not launched that generates value for the customer at the point of sale. A shocking message and an interesting offer loc...
Having an adequate promotional policy in your marketing plan is essential. It is customary to associate promotions with offers or balances and nothing could be further from the truth since its dimens...
ON THE EMOTIONAL CONNECTION IN MARKETING We talk about “emotional branding” or “emotional marketing” the process of forming a relationship between a consumer and a product by appealing to their emot...
The store layout, its lines, products, lighting, background music, colours... nothing is random and everything is studied and designed so that the customer feels so comfortable and welcome that they ...
Advertising at the point of sale is that advertising that tries to influence the establishment itself. Known as PLV (advertising in the place of sale), it is an indispensable marketing tool that bri...
There are multiple factors that determine the purchase of a product by the consumer when it is exposed on a shelf of the commercial surface. This product exponentially increases its sales with respec...
