The most recent study on the purchasing habits of Spanish consumers prepared by the web and mobile platform Tiendeo, a ShopFully group company, gathers the data of more than 7 million users in Spain where purchases in different types of stores are analyzed: supermarkets , electronics, DIY, fashion or home stores.
SUPERMARKET
The result of the analysis on the traffic to supermarkets and hypermarkets throughout Spain to find out which are the hours of the day with the highest and lowest influx indicates that the day with the highest traffic is Saturday, followed by Friday, and the busiest hours are 10 a.m. and 6 p.m. To avoid crowds, the ideal day to go shopping is Tuesday and the least crowded times are at 3:00 p.m. and 8:00 p.m.
On average, Spanish consumers spend 32 minutes in the supermarket, and travel an average of 4 kilometers to reach this type of establishment. On the other hand, the Spanish go to the store 3 days after seeing the offer online.
ELECTRONICS
As for purchases of electronic products, the Spanish prefer to buy it on Saturday because it is the day they have more free time, while Tuesday is the least busy day of the week. Regarding the time slots, 11am and 6pm are the busiest times, while 4pm and 8pm register a lower influx.
Buying electronics is not a decision to be taken lightly. For this reason, the time spent in these types of establishments is slightly higher than the time spent in supermarkets, with an average of 35 minutes.
On the other hand, consumers are also willing to travel a little further to get these products, with an average of 6 kilometers traveled and the visit to the store is made, on average, 4 days after being impacted by the digital promotion.
CLOTHING, SHOES AND ACCESSORIES
If it is time to renew the wardrobe, the busiest day is Saturday. The time that records the most visits is at 11 a.m. while the least crowded time in these stores is between 1 p.m. and 4 p.m. As with electronic products, the purchase process in this type of store is long. That is why we see how consumers spend more time in clothing stores with an average of 37 minutes.
FURNITURE AND HOME
As for furniture and furnishings, Spaniards usually go to the stores on Saturday and the busiest time slots are 11am and 7pm. The time that registers the least influx is at 3:00 p.m. The average time spent in the store is 34 minutes.
It is in this type of store where consumers are willing to travel more kilometers, with an average of 8.7 kilometres. In addition, on average, Spaniards need more time to plan their visit to the store: they go to the store 5 days after seeing the product in the digital catalogue.
Spaniards make an even longer journey to get clothes and fashion accessories with an average of 8 kilometers and visit the store 4 days after seeing the offer online.
DIY AND GARDEN
The busiest time in this type of store is at 11 a.m. and 6 p.m., while the least busy time slot is at 4 p.m. The day that registers the greatest influx is Saturday and Monday is the least frequented day. The visit lasts an average of 30 minutes.
The Tiendeo Observatory reveals that users visit the point of sale about 4 days after discovering the digital offer and travel an average of 7.8 kilometers to buy DIY and garden products.
In conclusion, Saturday is undoubtedly the day most chosen by Spaniards to go shopping. This translates into greater competition from stores, which want to attract as much traffic as possible. For this reason, retailers must offer consumers tools so that they can find out about the promotions and discounts available and thus encourage them to visit their own stores, even those that are further away.
*All the Observatory data comes from the Tiendeo platform, collected between January 1, 2022 and October 4, 2022.