We live in the era of Big Data, a stage where data is essential to generate a correct strategy.
Display stands are the great ally as a physical element of attraction in any commercial surface, being fundamental as an attraction for the consumer in any area of the establishment.
If we add to this tool the latest innovations consisting of installing sensors in specific points of the store to find out which products sell the most or are most interesting to users, the data available to both the sales team and marketing are of great value to perfect strategies and add value to the premises' advertising.
This type of practice is increasingly common and powerful in the world of retail.
HOW IT WORKS AND WHY IT IS IMPORTANT
· Point-of-sale sensor technology: Sensors installed at specific points in the store can collect a variety of data on customer behavior. This can include information about the amount of time customers spend in certain areas, what products they touch or examine, and what products they ultimately purchase.
· Customer Journey Analysis: By tracking customer movement within the store, retailers can gain valuable insights into customer journeys and traffic patterns. This can help optimize store layout and product layout to maximize sales.
· Identification of popular products: Sensors can help identify which products are most popular with customers, either by the time they spend browsing them or by the frequency with which they purchase them. This information can be used to make informed decisions about inventory management and product promotion.
· Personalization of the customer experience: With detailed data on customer behavior, retailers can personalize the shopping experience to meet individual needs and preferences. This may include personalized product recommendations or special offers based on purchase history and browsing behavior.
· Optimizing point-of-sale advertising: By understanding which products are most attractive to customers and where hot spots are located within the store, retailers can optimize product placement, displays and other advertising elements to maximize its effectiveness.
· Measuring campaign performance: Data collected through point-of-sale sensors can also be used to measure the performance of marketing and advertising campaigns. Retailers can evaluate the impact of different marketing strategies on sales and adjust their approaches accordingly.
In short, point-of-sale metrics analysis, enabled by sensor technology, provides retailers with valuable information to understand and improve customers' shopping experience, optimize product layout, and increase sales. It's a powerful tool that can help drive success in the competitive world of retail.