In many promotions, there are unseeds products because an interesting offer is not launched that generates value for the customer at the point of sale.
A shocking message and an interesting offer located in one of our displays will be the key to arouse the interest of customers, making the customer perceive that it is something that cannot be missed.
GENERATE ADDED VALUE TO THE CUSTOMER
Befere to generate an interesting offer, first of all, the customer must know the product or service. This task is not done by itself.
It will be the task of the store team to ensure that the customer has all the necessary tools to know the product or service and locate the display stand so that they fulfill their function.
It will be necessary to make clear the benefits of the product or service that is offered in addition to the real benefits that your purchase promise presents.
Creating experiences, giving incentives, bonuses, gifts, offering loyalty cards, carrying out a good communication strategy at the point of sale and offering payment facilities are ways to encourage purchases in your store.
Time pressure, for example, will also be a key factor that will contribute to generating the desire to purchase certain products that the customer knows will not be available for a long time. In this way, we make him see that it is something he needs and that it is the only opportunity he will have to buy it.
BENEFITS OF CREATING ADDED VALUE WITH AN ATTRACTIVE OFFER
Launching attractive offers will make your customers always want to keep up to date, paying attention to all your news and offers that are incorporated with the predisposition to be there first to be able to buy them.
It is the only way to transmit a exclusive and differentiated offer with value for it.
As a consequence, the sales rating increases, as does the average purchase ticket (customers go to the establishment to get the best deals, and end up making their usual purchase), and with it the money income of the business.
DIFFERENT TYPES OF PROMOTIONS TO USE WITH A CUSTOMIZED RSL DISPLAY
SAMPLES AND TASTINGS
Who doesn't like to try things for free? Free samples always attract the attention of the public in the establishment, they are a very effective way of capturing the customer's attention and hooking them to try a product that they may end up liking and buying. Our display stands highlight the value and benefits of the product, while confirming it with the sample or tasting.
SURE GIFT PROMOTIONS
These types of promotions usually incorporate some type of gift that the consumer can get with the purchase of the product. They are usually effective and achiveve good results. In this type of action, the value of the gift should never exceed the product.
It consists of offering an extra amount of product. These types of promotions are ideal to increase the amount sold in certain products that can serve as a hook to attract customers.
In this type of promotion, products are usually included (generally of the same variety or category) sealed with thermoplastic cling film, for which a greater quantity of product is normally offered to the customer at a lower price.
STRIKING IN-PACK PROMOTIONS
A gift is included in the product packaging. It usually attracts a lot of attention and encourages the purchase of the product.
PROMOTE THE IMPULSE PURCHASE
Offering impulse purchase products in our displays is a very typical action carried out by our customers, strategically locating the display either in high-traffic areas such as checkout lines or positioned next to other complementary products.
Depending on the brand positioning, it will be necessary to make more or less discounts, but without a doubt they are a key factor in catch the customer's attention.
HOW TO STAND OUT WITH YOUR DISPLAY STAND?
At Manufacturas metalúrgicas RSL we offer you ideas to carry out this action in your business to complement your strategy, reinforcing the brand position in customer's mind.
We have the solution for your next campaign, get in touch with us, we will form a great team!