The most recent study on the purchasing habits of Spanish consumers prepared by the web and mobile platform Tiendeo, a ShopFully group company, gathers the data of more than 7 million users in Spa...
We are a Marketing Department, or a person in charge of Marketing, and when facing the market we have to face, and choose, how to do it. From the point of view of the approach in which companies r...
Have the product in the right place, at the right time and in the right amount. This is one of the main concerns of retailers. The entire sector is clear that controlling it is essential to avoid p...
Retail is in full transformation. And in this process there are different keys that help advance on the path to change. According to an Accenture study, there are six change imperatives, in the ca...
The time has come to consume with more awareness. The United Nations has already set a clear challenge for 2030: "Substantially reduce waste generation through prevention, reduction, recycling and...
Having a good linear positioning is not always possible, because sometimes the product goes unnoticed by consumers. It is where it is necessary to design a strategy for the product to stand out on...
More than 100 years ago modern marketing began to take its first steps. In that time, culture, companies, commerce, society as a whole, have changed radically. And with them, so has the same marke...
The retail sector faces new challenges in 2023, with the digitization of purchasing processes being one of the protagonists. In a recent study carried out by the financial technology platform Ayde...
Companies use different strategies to improve their relationship with customers, attract potential customers and increase sales of their products. Merchandising is one of those strategies that giv...
55% of chief marketing officers (CMOs) have confirmed that they have finished this year better than expected, although they will approach 2023 with caution. This is confirmed by Wave 33 of the Ind...
Black Friday is just over and we have just around the corner the strongest commercial campaign of the year, the Christmas period. All the manufacturers and brands have been doing the maximum for w...
Possibly Black Friday, behind the Christmas period, is one of the most powerful commercial dates of the year and in which both manufacturers, distributors and businesses spend a lot of effort. Thi...
