If there is an element of furniture that, together with the display stand, is the protagonist in a commercial area, it is the counter. Certainly the use of this element predates the exhibitor and,...
In many promotions, there are unseeds products because an interesting offer is not launched that generates value for the customer at the point of sale. A shocking message and an interesting offer ...
Having an adequate promotional policy in your marketing plan is essential. It is customary to associate promotions with offers or balances and nothing could be further from the truth since its dim...
ON THE EMOTIONAL CONNECTION IN MARKETING We talk about “emotional branding” or “emotional marketing” the process of forming a relationship between a consumer and a product by appealing to their e...
The store layout, its lines, products, lighting, background music, colours... nothing is random and everything is studied and designed so that the customer feels so comfortable and welcome that th...
Advertising at the point of sale is that advertising that tries to influence the establishment itself. Known as PLV (advertising in the place of sale), it is an indispensable marketing tool that ...
There are multiple factors that determine the purchase of a product by the consumer when it is exposed on a shelf of the commercial surface. This product exponentially increases its sales with res...
The world of printing there are countless inks such as aqueous, solvent, eco-solvent, latex… And among them are high-tech thermochromatic or thermochromic inks. We can increasingly see this new...
In another article on our news blog introduced you to a great alternative to boosting the performance of a point-of-sale display: Interactive display stands. These exhibitors incorporate technolog...
Point-of-sale is key to a successful business. Digital marketing is a fundamental tool today in any business and undoubtedly offers great advantages and benefits; however, traditional marketing, t...
Advertising at the point of sale is one of the fundamental communication tool to influence any commercial strategy since it positions the brand by improving its image and increases communication a...
In marketing area, concepts such as target audience, strategies, social networks, web pages and many other things that are being incorporated, but… What happens to those things that are not so tan...