In a previous article we showed you which are the fundamental strategies in Retail Marketing, so necessary in the current hyper-competitive era and we left the results measurement phase in the air...
Marketing strategies at the point of sale make it possible to encourage purchases and increase the value of the average basket. Retail marketing represents that set of actions and strategies carri...
If there is an element of furniture that, together with the display stand, is the protagonist in a commercial area, it is the counter. Certainly the use of this element predates the exhibitor and,...
If we think of the essential appetizer, we are sure that chips come to mind for all of us. This product is fixed in the consumption preferences of consumers like a part of the shopping and impulse...
In many promotions, there are unseeds products because an interesting offer is not launched that generates value for the customer at the point of sale. A shocking message and an interesting offer ...
If we talk about breakfast cereals undoubtedly comes to mind the prestigious brand Kellogg's, flagship of Kellogg Company, a reference in its sector since it began in 1898 with the casual experime...
Having an adequate promotional policy in your marketing plan is essential. It is customary to associate promotions with offers or balances and nothing could be further from the truth since its dim...
Metal display stand of one piece for the exhibition of sets of sheets of the prestigious French firm Pierre Cardin. The name of Pierre Cardin is a world reference in multiple facets, mainly that ...
ON THE EMOTIONAL CONNECTION IN MARKETING We talk about “emotional branding” or “emotional marketing” the process of forming a relationship between a consumer and a product by appealing to their e...
At Manufacturas Metalúrgicas RSL we develop all kinds of display projects adapted to the specific needs for each occasion and commercial strategy of our clients. We create all kinds of advertising...
The store layout, its lines, products, lighting, background music, colours... nothing is random and everything is studied and designed so that the customer feels so comfortable and welcome that th...
One of the most reclaiming locations for exhibitors is the header of a linear also called a gondola header in the retail sector. In this location a very common practice is to locate products with...
