Companies use different strategies to improve their relationship with customers, attract potential customers and increase sales of their products. Merchandising is one of those strategies that giv...
55% of chief marketing officers (CMOs) have confirmed that they have finished this year better than expected, although they will approach 2023 with caution. This is confirmed by Wave 33 of the Ind...
Within the sector of display stands, possibly one of the most characteristic is that of snacks and appetizers. This type of product dispensing display stabns is characterized by its great robustne...
Having a presence with a stand at a convention, event, fair, festival or exhibition is a great way to make yourself known and visible to the public by implementing one or more high-quality display...
Black Friday is just over and we have just around the corner the strongest commercial campaign of the year, the Christmas period. All the manufacturers and brands have been doing the maximum for w...
Possibly Black Friday, behind the Christmas period, is one of the most powerful commercial dates of the year and in which both manufacturers, distributors and businesses spend a lot of effort. Thi...
The Advertising Exhibitor Tool is an essential resource to promote the sale of any product on a commercial surface by acting as a promotional agent and also as a dispenser if this is its purpose. ...
Compared to the first half of 2021, sales are 25.8% higher and foot traffic is 20.4% higher. The sector of shopping centers and parks in Spain confirms its recovery. In the first half of 2022, the...
In a previous article we showed you which are the fundamental strategies in Retail Marketing, so necessary in the current hyper-competitive era and we left the results measurement phase in the air...
Marketing strategies at the point of sale make it possible to encourage purchases and increase the value of the average basket. Retail marketing represents that set of actions and strategies carri...
If there is an element of furniture that, together with the display stand, is the protagonist in a commercial area, it is the counter. Certainly the use of this element predates the exhibitor and,...
If we think of the essential appetizer, we are sure that chips come to mind for all of us. This product is fixed in the consumption preferences of consumers like a part of the shopping and impulse...
