We are a Marketing Department, or a person in charge of Marketing, and when facing the market we have to face, and choose, how to do it. From the point of view of the approach in which companies r...
One of the most dispensed elements in the displays is undoubtedly the blister pack, and perhaps the most common that comes to mind is the hardware store format with its endless nails, screws and s...
Have the product in the right place, at the right time and in the right amount. This is one of the main concerns of retailers. The entire sector is clear that controlling it is essential to avoid p...
One of the star products of any surface or shopping center are toys and especially in seasons of high turnover such as Christmas. The toy store section is a must visit, especially for those famili...
Manufacturas Metalúrgicas RSL is a family business founded in 1970 and a leader both nationally and internationally in the design, development and production of advertising media for points of sal...
Retail is in full transformation. And in this process there are different keys that help advance on the path to change. According to an Accenture study, there are six change imperatives, in the ca...
In this recent project our client Pentrilo S.L. asked us for a hybrid structure of a dispenser totem-type display combining heights, hooks for blister packs and baskets. The result has been a high...
The time has come to consume with more awareness. The United Nations has already set a clear challenge for 2030: "Substantially reduce waste generation through prevention, reduction, recycling and...
Having a good linear positioning is not always possible, because sometimes the product goes unnoticed by consumers. It is where it is necessary to design a strategy for the product to stand out on...
More than 100 years ago modern marketing began to take its first steps. In that time, culture, companies, commerce, society as a whole, have changed radically. And with them, so has the same marke...
Pets products industry is undergoing a real revolution in recent years, people no longer see themselves as animal owners, but as their parents. As far as food is concerned, dog and cat food contin...
The retail sector faces new challenges in 2023, with the digitization of purchasing processes being one of the protagonists. In a recent study carried out by the financial technology platform Ayde...
